Floriculture
•sector•
World class floriculture hub
Rosarito is strategically positioned as a world-class floriculture hub, thanks to its exceptional temperate coastal climate (18–24°C and 230 mm of annual rainfall), which reduces production costs by enabling high-quality open-field cultivation. With guaranteed market access, 90–95% of current production is efficiently exported across the border to the lucrative markets of California, USA (specifically the areas of Leucadia, Encinitas, Old Sacramento, Marysville, Mission San Diego, and Old Town San Diego), as well as to the urban centers of Tijuana and Mexicali.
%2011_26_51%E2%80%AFa_m_.png)
%206_53_21%E2%80%AFp_m_.png)
%2012_15_18%E2%80%AFp_m_.png)
%2011_26_42%E2%80%AFa_m_.png)
%206_53_57%E2%80%AFp_m_.png)
%206_55_34%E2%80%AFp_m_.png)
We represent a primary sector of excellence, distinguished by the Baja California Seal of Guarantee: our certified quality promise for global markets.
Fabiola Sánchez - Unión de Pescadores Rivereños Hnos. Sánchez
Flower Species
This unique environment supports the cultivation of a wide variety of flowers with high commercial and export demand, such as carnations, marigolds, roses, gerberas, chrysanthemums, snapdragons, lavender, and dahlias flowers with historical and ornamental value that represent an opportunity for an exclusive market.
Rosarito’s main competitive advantage over other countries exporting flowers to the United States is its strategic geographic proximity. This closeness allows flowers cut in the morning to reach California’s markets and wholesalers and even those in other U.S. states within hours rather than days. This translates directly into a significantly longer shelf life and vase life for the end consumer, since transit time and logistical handling are minimized, preserving the flower’s freshness and quality in an unparalleled way.
%206_54_14%E2%80%AFp_m_.png)
%2012_06_08%E2%80%AFp_m_.png)
%2012_05_38%E2%80%AFp_m_.png)
%206_53_43%E2%80%AFp_m_.png)
Technology Used in Floriculture
The floriculture sector in Rosarito is embracing cutting edge technology to achieve unprecedented efficiency and sustainability. A key innovation is hydroponics, a soil-less cultivation technique that uses nutrient-rich aqueous solutions with precise pH control to optimize plant growth, ensuring superior product quality, freshness, and predictable harvests.
While traditional floriculture can consume between 40,000 and 50,000 gallons of water daily per 4 hectares, hydroponics inherently reduces water usage. This efficiency is powerfully amplified by utilizing reverse osmosis desalination plants, which transform the abundant seawater from Rosarito's coastline into a reliable, high-quality resource for irrigation.
%206_53_33%E2%80%AFp_m_.png)
%206_53_49%E2%80%AFp_m_.png)
%2012_16_33%E2%80%AFp_m_.png)
The Lilies lirio flower
Lilies cultivated in coastal environment are prized for their magnificent trumpet-shaped blooms, exceptional fragrance, and extended vase life.
Key Attributes:
Varieties: Oriental, Asiatic, LA Hybrid lilies
Colors: White, pink, yellow, orange, bi-color varieties.
Bloom Size: 15-20cm intense fragrance.
Vase Life: 10-14 days with proper care.
Target Markets:
-
Primary Markets: Luxury floral markets in U.S., Canada, and Japan
-
Logistics: Temperature-controlled supply chain to international markets
