Industrial
•sector•
A Strategic Nearshoring Hub
Welcome to the industrial sector of Playas de Rosarito, This sector is a key driver of the dynamic CaliBaja mega-region. We are rapidly establishing ourselves as the strategic hub for nearshoring and export manufacturing. Here, your business gains a decisive edge: direct access to Asian supply chains through the Port of Ensenada, and immediate proximity to the massive U.S. market, located just 25 kilometers from the border.
Beyond the stunning coastline lies the true engine of Rosarito’s economy: our powerful industrial and manufacturing sector.
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If major industries like Hisense and Hyundai have already established operations in Rosarito, it's because of the strategic advantages it offers. Rosarito: the new opportunity for the industrial sector.
Adriana Eguía - VP Vesta Group, Industrial Real Estate Developers
Key Industries & Economic Impact
Rosarito is solidifying its position as a strategic hub for nearshoring and export manufacturing, leveraging its prime location within the CaliBaja mega region. Companies benefit from direct access to Asian supply chains via the Port of Ensenada and proximity to the U.S. market just 25 km from the border while operating in an ecosystem of developed industrial parks and a bilingual, skilled workforce.
Key Industries & Economic Impact The industrial and manufacturing sector is a cornerstone of Rosarito's economy, generating 11,810 jobs (42.1% of municipal employment) and contributing 36.27% to the state's GDP. This Key industries include; Electronics(Hisense, Baja Fur, Lisconn), Automotive: Parts production (Hyundai suppliers), Plastics & Packaging (Prent Baja), Aerospace & Medical Devices: Precision components (Savians) and Furniture & Textiles
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Strategic Connectivity Hub
Rosarito's real estate market presents a strategic investment window, The market offers diverse opportunities: luxury oceanfront properties, affordable residential options, and growing rental demand ($1,000–$1,500 USD monthly) from Californians choosing remote work or retirement. Sustainable housing and multifamily developments represent emerging growth trends.
The government's "Housing for Wellbeing" program, in partnership with Infonavit and SEDATU, is developing 8,000 dignified homes to ensure safe, accessible housing for low-income families.
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Zone Incentives
& Regulations
Rosarito benefits from the Border Zone Fiscal Stimulus Decree (valid through 2025), offering:
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8% reduced VAT for manufacturing, aquaculture, real estate, floriculture, and tourism
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One-third income tax credit on local revenue
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86% deduction on fixed assets (2025-2026)
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25% tax credit for employee training
The IMMEX temporary import program enables tax-free importation of raw materials, machinery, and equipment for up to 18 months, supporting Rosarito's $1.871B USD in exports (2024). Administered through Ensenada Customs, the program requires customs broker support and strict re-export compliance under enhanced enforcement
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Industrias la Mesa
"Rosarito is an attractive destination for industrial investment," says Gerardo Montijo, Head of Safety and Hygiene at Industrias la Mesa.
Operating in Rosarito since 2004, this blinds manufacturer highlights key advantages: a strong local workforce (75% of 2,000 employees are residents), strategic location 50 miles from Port of Ensenada and 20 miles from the U.S. border, and direct access to Corredor 2000 and Highway 1.
Strong government relations and business council collaboration strengthen the environment. The company plans expansion with a new building, reflecting Rosarito's growth potential through new industrial parks connecting southern Tijuana and Tecate.
